Supertron Electronics Ltd is a leading Information Technology and Telecom company of India and among the country's ten largest IT product distribution intermediaries with a turnover of over INR 1100 crores. Established in 1993 in Kolkata by Mr. V.K. Bhandari, the Chairman and Managing Director, Supertron Electronics is driven by an overarching mission to bring world-class technology to an under-penetrated India and empowering users.

Business

The company's flagship business is the distribution of a wide variety of IT products including Servers, Desktops, Laptops, Netbooks, PC components, Peripherals, Memory modules, Storage products, Networking products and Consumer Electronic Products of brand-enhancing international vendors like Acer, e-Machines, Buffalo, Dell, IBM, Kingmax, LG, NetGenie , Seagate and Transcend among others.

Supertron's enhanced supply chain efficiencies, the ability to reach products across the country and scale a brand's growth in the shortest possible time and at the lowest cost has made it a leading alliance partner for its suppliers.

The company also markets a range of PC components and peripherals (UPS, keyboards, speakers, mouse, cabinets, TV Tuner, add-on cards, headsets, motherboards, webcam etc.) and Security & Surveillance products (CCTV, DVR Cards, Standalone DVR and accessories) under its own brands Supercomp. PC components and peripherals are also available in premium range under Solitaire brand. Within a short span Supercomp and Solitaire have shown phenomenal growth and rank today among the top five component brands in the country.

The company has also entered the buoyant telecom sector with the launch of its mobile handset brand 'i-super' under Supertron Telecommunications Pvt. Ltd. i-super mobile handsets are value-for-money mobile handsets with a combination of smart features, super-affordable prices and style.

Alongside these core businesses, Supertron Electronics has successfully diversified into other businesses like Enterprise Computing Solutions, IT Enabled Services, Retail, e-Commerce and Real Estate. The company's newest businesses along with the established ones are poised to become the company's future growth drivers.

Presence

The company has a nationwide presence with 29 branch offices and warehouses and 9 satellite offices across 29 states and Union Territories with over 500 employees. The company has extended its presence beyond metro cities to B,C and D class cities with a significant and growing presence in the upcountry hinterlands.

Channel Partners

Supertron believes that progress is powered by partnerships and has created a relationship-driven business model that enhances the short-term and long-term interests of its channel partners. Supertron has a growing family of over 9,000 channel partners spread all over the country.

Financials

A financially robust organization, the company has registered a consistent top line and bottom line growth right from inception. Supertron's growth has outperformed the compounded annual IT industry growth of 20% over the last five years. The company crossed the Rs.1100 crore thresholds in 2010-11 and registered a consecutive year-on-year growth exceeding 22.5 percent. The company s targeting a turnover of Rs 1500 crore by FY 2012.

Pride

The company ranks among India's top 10 IT product distribution intermediaries and is ranked 84 among the top 100 IT companies in the country. The company is among the top three fastest growing distribution companies in India. The company's proprietary brands Supercomp and Solitaire rank among the top five PC component brands in the country. The company has got numerous accolades and recognition from the industry, vendor partners, IT associations and reputed IT magazines and media.

Supertron is an ISO 9001:2008 Quality Certified company.