eMachines renowned for offering maximum PC value and functionality is a well-established brand in USA belonging to the Acer family of technology products. Two Korean companies, as a joint venture had created eMachines brand in 1998 to capture the US market which was later bought by Gateway in 2004, which itself was bought by Acer in late 2007 and the combined entities now comprise the third-largest PC company in the world.

The philosophy of eMachines brand is simple: Build affordable, no-compromise PCs delivering incredible value and performance. eMachines is one of the most successful computer brands in the industry and they have sold more than five million PCs to a new generation of enthusiastic computer users. It remains a stand-alone brand with great products, exceptional customer service and a solid financial foundation.

eMachines-Supertron tie-up

Acer launched its ultra-affordable laptop range under the super value brand eMachines in India in March,2009 with Supertron Electronics Limited as the exclusive national distributor. The launch of eMachines is part of Acer's multi-brand strategy to effectively tap the different market segments. 'e' being short for economy, eMachines is Acer's entry-level brand, targeted at the pure value consumer looking for practicality and good functionality.

Acer invested with Supertron full responsibility for developing the brand, driving customer promotions and channel schemes in India. As a strategy, Acer decided not even to advertise directly for eMachines. With focused distribution of eMachine notebooks/netbooks through its pan-India branch network and aggressive channel marketing, Supertron has helped the brand to penetrate cities and towns across the geography.

In a remarkable achievement for Supertron, eMachines has become 'a run away success' with nearly a ten-fold growth in sales within a short span of a year. eMachines has a wide-spread reach and is present even in the hinterlands of the country providing customers with the most affordable technology at the right place at the right time.

Products

Our portfolio of eMachines products includes:

• Notebooks
• Netbooks
• Nettops