Supertron unveils Supercomp 800 VA and 1K VA UPS
Supertron Electronics Ltd , national IT distribution giant has launched Supercomp PC Component brand “Supercomp” just one and half years back. Within this span of time Supercomp become a national brand. Supercomp had launched 600 V.A UPS in the last quarter of 2005 along with other Supercomp products and soon it has become a one of the strongest product under the brand Supercomp. The features, quality with compact size and look made the Supercomp 600 V.A. as a national UPS brand.

After the success of Supercomp 600 V.A now company is launching Supercomp 800 V.A. and 1KVA UPS in a row. Supercomp now has the full range of UPS in the product basket. The customers will have the opportunity to experience the all range of UPS starting from entry level users to high end users and SMEs segment.

Supercomp 800 V.A UPS has a unique features such as wide voltage range of 145-280 VAC, Advance Battery Management Technology for longer battery life, Supports Cold DC Start for 17 inch CRT Monitor, Inverter/Generator compatible. Low thermal dissipation and Phone & network surge protection. Noise level less than 45db.

Supercomp 1KVA UPS has the input frequency 50/60hz +/- 10% with input voltage 145 VAC to 280 VAC and ouput voltage 230 V +/- 10% with PWM/DC, sine wave/ AC According to Mr. V. K. Bhandari, CMD of Supertron Electronics Ltd, said that now we have the three range of UPS which will give us cutting edge to the Indian UPS market and soon, we will launch the complete power protection products such as Inverter and other products.

Supertron will market these range of UPS nationally through 25 branch offices to the Supercomp Empowered Partnar(SEP) and Supercomp Premium Partnaers ( SPP),said Mr.Deepak Bhandari,Director, Supertron Electronics Ltd and Product head of Supercomp.

ASRock Appoints Supertron Electronics Limited as their National Distributor in India
ASRock Incorporation, a Global Motherboard manufacturer join hands with Supertron for their Motherboards distribution in Indian market. ASRock established in 2002, is an energetic company with the combination of technology and humanity. Devoting efforts to bring customers the innovative and reliable motherboards with the design concept of 3C, "Creative, Considerate, Cost-effective", ASRock has successfully established a well-known leading brand of the best price-performance motherboard in the industry. ASRock has been a known brand in India and have been doing business since long in India. Supertron as a National Distributor will be offering the complete range of ASRock products in India.. The key factor that excited us about ASRock was that the company's products matched what Indian users expect in terms of value, performance, and elegance, SEL had been vouching to add a known brand in the Motherboard Product line since long and have added ASRock said Mr. V. K. Bhandari, CM&D Supertron Electronics Ltd Mr. Vibhor Agarwal, Director-Mkt,Supertron Electronics Ltd, feels that ASRock as a product line will definitely add value to the existing product portfolio of the Organization and will being the organization more closer to its customer by giving them all major products under SEL Umbrella. Talking about the Supertron Tie Up, Mr. Leo Wu, Sales Manager, ASRock said that with Supertron becoming our ND we expect more focused distribution with better reach as Supertron has been veteran in the motherboard market and we feel that they will definitely add value to our existing business.) We are very pleased to start our relationship with them as National Distributor. and hope to grow the business substantially in coming months. Supertron will be carrying the ASRock products through its existing Branch Network in India .ASRock motherboards will carry 2 years warranty as per the companies policy.

Supertron opens new regional service centers to strengthening its customer service.
Supertron Electronics Limited, one of the leading IT Distribution house in India has rolled out its new Customer Service initiative for further strengthen its Customer service and has de centralized the service centers by making three RSC( Regional Service centers) in Delhi/Bangalore /Ahemdabad & MSC (Master Service center) in Kolkatta. Speaking on the occasion Mr.Vibhor Agarwal, Director Marketing Supertron said that we have taken this initiative to cut down on the transit delays and also as an organization we are more focused on Upcountry sales and hence for better support to our Customers in small locations we need to have the Service hubs in key Regional Locations. He also specified that with in a short span of time SEL will make entire RMA process online for the customers to check the warranty and generate the RMA number for fast tracking. Mr. Praveen Jain has joined the organization as National Service Manager to handle the affairs and has vast experience of more then 15 years with him and as per Mr. Agarwal he will add value to this initiative with his vast experience. Supertron has its own brand SUPERCOMP for the computer Peripherals, Life style product range and USB range and this initiative is more to strengthen the service support of these products as their volume are increasing. Supertron has full fledged Trouble shooting and repair facilities at all its Branch Locations but these RSC are being opened to handle critical repairs which need more expertise and resources and also to drastically cur down on the Transit time.

Please contact vibhor@supertronindia.com for any queries.

Supertron rolls out new Supercomp 2.1 channel speaker for national market.
Supertron Electronics Limited, one of the leading IT Distribution house in India has the complete range of P.C. component, USB and lifestyle products under the brand name of Supercomp. Supercomp is become one of the strongest national brand in India. Company has roles out its new Supercomp 2.1 speaker in Kolkata recently. The speaker model SES 2177 is with super Bass and has got the dynamic sound effect. Colour of the speaker is black and silver, the woofer has the unique blue indicator light with three buttons to control the Bass and Treble along with On/Off button. The two satellite speaker has the unique look with acrylic stand with it. The SES 2177 speaker is very compact size to fit in the small space. The model SES 2177 is compatible with PC/CD/DVD. Company will market the speaker in the national market through the 25 supertron branch offices.The users will experience the new high Bass sound quality by our speaker model SES 2177.

Supertron Electronics is the most powerful channel partner in India. .( DQ Channel,1-15 Feb’07)
Today it is a given fact that the American President is the most powerful man on earth, though the Russians as well as the Chinese may not necessarily agree. However, in the Indian IT channel there is no such dispute. Vishnu Bhandari of Kolkata’s Supertron Electronics is the most powerful channel partner in India.

Interestingly, this powerful man does not know driving. As a young man in his twenties, Bhandari who is now 46 years old, tried to learn drive twice. But both the time he banged his cur. So, he gave up and since then has employed a driver who remains with him 24 hours a day. He may have given up on trying to learn driving, but when it comes to business, Bhandari is an extremely efficient driver. As Rajesh Khurana, Country Manager of Seagate puts it, “ Bhandari’s understanding of a brand, his goodwill in the market, availability of cash and his business relationships are second to none.” Virtually every vendor seconds these words.

Branching into his own
Bhandari’s association with the IT industry is now 22 years old, having started 10 1984 with PD Gupta of Sujata Computers. Subsequently when Gupta’s younger brother RK Gupta stared Vintron, Bhandari started consulting for both of them simultaneously. Finally in 1993 he branched out of his own with Supertron. Initially, Supertron started as an importer for several products including monitors, keyboards, motherboards, add-on cards etc, which were supplied to Neoteric, Rashi, Compuage, Zenith etc. At the same time, the company became a C&F agent of Vintron.

It was only in 1995 that the real growth started when Bhandari started adding other brands starting with TVSE in 1995 and later on with Kobian and Seagate. Today, the RS.165 crore Supertron is the national distributor of Acer, Biostar, Seagate and Transcend, and regional distributor of APC and LG.

Distribution is just one line of activity for Supertron. There are two more lines: Vintron PC business, which was acquired sometime back, and the Supercomp branded products including casings, keyboards, speakers, mouse, USB, MP3 players etc. Bhandari notes that the distribution will give Supertron will give Supertron the topline while the Supercomp range will bring in the bottomline. To strengthen the Supercomp product portfolio, a sourcing office has just been opened in China’s Shenzen region with four people.

With 19 official all over the country –two more will open by March in Coachin and Raipur - Supertronn has been divided into four regions with a service center in each region. The employee strength of the company is close to 200 currently. And for the year 2006-07, Supertron is expected to clock revenues amounting to Rs. 240 crore.

Having built the company into a powerhouse, Bhandari has started getting the second generation in. While his own kids are still studying in school, he has introducted his nephew Deepak into the company who now oversees the Supercomp brand on his own with Uncle Bhandari happy to do backseat driving. Sometime that he does even when he is in his Toyota Corolla.

Supertron Opens Cochin Branch after Dehradun and Chandigarh
Keeping up with its promise of opening up new branches during this financial year, the Kolkata based IT products distribution and service provider giant, Supertron Electronics limited, has recently put its footprint at Cochin. This was announced by Mr. Vibhor Agarwal, Director – Marketing, Supertron Electronics Ltd. This is part of company’s business plan to take concrete initiatives to penetrate B and C class cities. Cochin becomes the newest branch office for Supertron after Dehradun and Chandigarh.

Speaking on the occasion, Mr. V.K.Bhandari,Chairman & Managing Director of Supertron Electronics Ltd said; “With the non-metros offering more growth but less competition, the principle focus of Supertron will be in providing its partners with better support in terms of logistics, marketing & warranty and schemes & promotional support. We aim to add more retail partners, SI and dealers from smaller towns”.

Supertron is already the National Distributor for Seagate, Transcend and Asrock motherboard. Supertron is now focusing on cellular, telecom and imaging partners for Transcend memory cards, and the existing VARs and dealers for Transcend pen drives. Supertron had introduced Supercomp, its in-house PC Component brand, about eighteen months back. After receiving encouraging support from main metros, plans are on to spread the Supercomp brand in newer towns and cities.

Supertron Enters Surveillance & Storage Segment

Launches Supercomp Digital Video Recorder Card to take on Multinational Brands

Kolkata 10th September 2007 - Supertron Electronics Limited, the Kolkata based IT products distribution and service provider giant, is all set to launch its own Supercomp branded range of Digital Video Recorder (DVR) Cards. Although the products are available with the same features and quality of multinational brands, they come at a much affordable price point. And unlike the cheap Chinese pretenders where the Solution Provider gets no warranty or RMA support, Supertron will provide immediate RMA and Service Center support all India.

While the total market size for DVR Cards cannot be accurately ascertained due to the highly fragmented and unorganized nature of the market, and the invasion of unbranded Chinese imports, the organized market is easily Rs. 1000 cr and growing fast. Most industry watchers estimate the industry to reach the level of US $ 1 billion by 2010 and then accelerate to US $ 5 billion in the subsequent 5-8 years.

All DVR cards are Realtime view/record and playback. While Supercomp DVRs use MPEG-4/M-JPEG compression technology to deliver economical CCTV recorder solution. All Supercomp DVR products come with multiple Operating system support Win98, WinME, Win2000, WinXP, Win2003 Server and Vista.

According to Mr. Sudipto Gupta, Product Head – Surveillance & Storage of Supertron Electronics Ltd., “Our products are positioned for all kinds of users – Petrol pumps, SOHO, SMB, Bank branches, Warehouses, Retail store chains, any place where cash is transacted or kept – virtually anyone who feels that a closer watch should be kept on their premises or feel that there is something unacceptable going on”.

One of the critical dampners to fast growth and widespread use of Video Surveillance and other security technologies is the absence of strong branded distribution, assured service and a well-coordinated Systems Integrator network. The initiative by Supertron to enter with its organized distribution muscle into a largely unorganized industry is an effort towards bringing transparency in pricing, assured service, reduced product risk and overall price reduction.

Supercomp products come with a 12 months conditional warranty. Supertron is now creating a national network of Registered partners (CCTV solution providers) through whom Supercomp products will be available to the end-customer. The strategy is to acquire 20% market share of the 12,000 DVR market and hold on to it. Additional support such as regular training programs in new technologies, pre-sales support and key account development assistance will also be provided.

With the launch of its DVR Cards, Supertron has created the eco-system with its principal Seagate to introduce newer technologies in storage business. It has also brought in the complete product suite to encourage Solution Providers to aspire for bigger projects and not worry about warranty and upfront capital investment.

Supertron Forges Disty Ties with Foxconn

Supertron Electronics Limited, the giant Kolkata based IT products distribution and service provider, has recently become the official and authorized distributor for Foxconn, for its complete range of products - including motherboards, chassis, VGA, coolers, and bare-bone systems. This authorization is valid for all over India, and comes into effect from September 2007.

Foxconn is a global supplier of PC main board to worldwide PC channels and OEMs; and PC enclosure (chassis), sockets and connectors, as well as heat sink products.

Commenting on the new distribution tie-up, David Shih, Managing Director (Middle East, Africa, and Indian Office) of Foxconn said, "India is an important emerging market with about 6 million PCs sold yearly. We believe that Supertron's appointment as distributor for India territory will be able to build-up proper position for Foxconn branded products, with our strong support and experience."

Shih added that this tie-up will decrease time of delivery of goods, and resellers in India now may enjoy quick operations. According to him, this appointment will help Foxconn gain 10 to 12% market place and later on grow to be among the top 3 vendors for PC components in India.

Under the tie-up, one of the first products that Foxconn will launch in India is a first pure 'over-clocking' motherboard MARS. Even with early BIOS edition and standard air-cooling, MARS has already posted FSB frequencies of 575 MHz and is expected to grab the interest of all gamers and power-focused users in India.

Foxconn is also ready to provide different flexible and affordable solutions for other niche markets such as banking, education, medicine, and corporate offices.

Supertron unveils SUPERCOMP 5.1 channel Home Theatre Speaker systems in national market

Supertron Electronics Ltd, one of the Top Most National Distributor in India had launched its own PC Component brand "SUPERCOMP" around one and half years back and has grabbed respectable market share Nationally in all its products under brand name SUPERCOMP.

SUPERCOMP has been widely accepted by the Channel and the End Customer as one of the most reliable and aesthetically perfect product fuelling the growth of SUPERCOMP in PC component range of products.

To further strengthen SUPERCOMP brand in consumer electronics Vertical Supertron Electronics Ltd has launches its new 5.1 channel comprehensive home theatre speaker system to complete the product offering in that category. Now SUPERCOMP has complete product offering starting from 2.1channel speaker to 5.1 channel home theatre speaker systems.

The new Supercomp 5.1 (model SES5177) has the 7200 watt P.M.P.O with high quality power output with dynamic bass quality. SES 5177 has the wooden sub woofer and wooden case satellite speaker. The SES 5177 speaker system has the LED digital display Remote control.

Supertron holds Annual Sales Meet at "Floatel", Kolkata

Kolkata-05.01.08: Supertron Electronics Limited, the Kolkata based IT products distribution and service provider giant, held its Annual All India Sales meet, at Kolkata between December 21st and 22nd 2007. The Floatel, on the river Hooghly, the only floating hotel in India, was selected as the appropriate venue for the Meet.

Hosted by the Head Office, all the Heads of 25 Branch Offices spread across India attended the Meet. The main objective of the Meet was to take stock of the present market scenario, objectify the challenges that lie ahead, and decide upon a roadmap for the coming year. Inaugurating the Meet, the Chairman and MD of Supertron, Mr. V.K. Bhandari lauded the efforts of the sales team across India and said that the Company owes a lot to the sales team for its stupendous success.

Mr. Vibhor Agarwal - Director Marketing, Supertron Electronics Ltd., discussed the marketing strategy of the company and emphasized the need for enhancing the distribution network. Mr. Nirmal Kumar Meharia - Vice President (Finance & operations) spoke about company's financial growth achieved and expected growth. Mr. Deepak Bhandari, one of the Directors of Supertron and product head of Supercomp brand, explained about the forthcoming product line and unique features of the products. Mr. Utpal Banerjee, Manager Corporate Communications, spoke about the ideology of brands vis-à-vis Supertron's achievements and plans in brand building.

The Sales Meet also provided the perfect occasion for launching the new Supercomp 5.1 (model SES5177) Home Theatre Systems. With this launch, Supertron has further strengthened SUPERCOMP brand in consumer electronics vertical. This launch also completes Supertron's product offering in the category. Now SUPERCOMP has complete product offering starting from 2.1 channel speakers to 5.1 channel home theatre speaker systems.

The new Supercomp 5.1 (model SES5177) has 7200 watt P.M.P.O with high quality power output with dynamic bass quality. SES 5177 has the wooden sub woofer and wooden case satellite speaker. The SES 5177 speaker system has LED digital display Remote control.

Supertron ties up with Buffalo Inc. for storage product distribution

Answering the growing demand for SOHO class storage solutions, Supertron Electronics Limited, the Kolkata based IT distribution major, has announced major moves to expand the company's portfolio of High-performance storage product line. Supertron has entered into a distribution tie-up with Buffalo Inc., based in Nagoya, Japan, which is a leading global provider of award-winning networking, storage and multi-media solutions for the home and small business environments as well as for system builders and integrators.

Morikazu Sano, Senior Vice-President (Global Sales and Marketing) of Buffalo revealed that the Company is concentrating on Asia market - particularly India, as the country has vast potential in terms of consumption, and it is the most emerging and exciting market to be explored. "We say, we always believe in a consumer driven market, pricing, and good feature is always in our priority list." – He adds.

Buffalo's award-winning storage product line includes the easy to install and manage LinkStation™, Gigabit LinkStation™, DriveStation™ and TeraStation™ Network Attached Storage series, which allows multiple users to access digital photos and video from one shared location. Simple setup and maintenance, versatile usage, and a compact design make the LinkStation the "must have" solution for storing and sharing files on the home or small office network. Buffalo's DriveStation external hard drives let the user keep backups of files, digital images, and documents without taking up room on the PC's main drive. Combining advanced fault tolerant data solutions, robust file security and Gigabit Ethernet networking, TeraStation allows users to deploy a simple, cost-effective data or media server to their office or home network in literally minutes without cutting corners on features or expandability.

Speaking during the announcing ceremony, Mr. V K Bhandari, CMD, Supertron Electron Electronics Ltd. said, "With three decades of networking and computer peripheral experience, Buffalo has proven its commitment to delivering innovative, best-of-breed solutions that have put the company at the forefront of infrastructure technology. With our distribution and marketing capabilities, I am confident that Buffalo will capture the top bracket in its category in India. It's very exciting to launch these products. We are focused not only on top line growth but also concentrating more on down line growth.

"Along with its plan to put in place a channel structure, Buffalo is planning to enhance its marketing strategy to push more products in the market. In addition, the company is making special efforts to ramp up its presence in smaller cities with the help of channel partners. The Company is giving more emphasis on warranty issues based on their own set of technical and online support teams."

Supertron Electronics partners with Seagate to address the concerns of surveillance and security

Kolkata – Thursday 20 March 2008: Supertron Electronics Limited, Kolkata based IT products distribution and service provider giant — and the no.1 distributor of multinational Seagate Technologies — have partnered together in a unique initiative to organize the Surveillance Products channel market and Seagate's SV35 range of Hard Drives. This program is also to promote the Seagate Premium Partner Program (SPPP).

Tonight's seminar aptly titled: "Surveillance, the need of 21^st Century", is to bring before the audience the technological advancements in the surveillance sector and showcase the product range offered by Supertron and Seagate. The products are positioned for all kinds of users — Petrol pumps, SOHO, SMB, Bank branches, Warehouses, Retail store chains, any place where cash is transacted or kept — virtually anyone who feels that a closer watch should be kept on their premises or feel that there is something unacceptable going on.

As a major thrust towards surveillance and storage business, Supertron had already announced its ENTERPRISE APPLICATION VERTICAL in the organization headed by Senior Product Manager Mr. Sudipto Gupta. Based out of Bangalore, Mr. Gupta has vast experience of more than 15 yrs in Telecommunications, Broadband, Electronic components and Electronic Security & Surveillance. Enterprise Storage is another area of his specialty.

The products on display are, Supertron's own Supercomp branded range of Digital Video Recorder (DVR) Cards and Seagate SV35 Series hard drives.