India Calling

The telecom industry in India is growing more than 40% year-on-year basis. According to Business Monitor International, India is currently adding 8-10 million mobile subscribers every month. It is estimated that by mid-2012, around half the country's population will own a mobile phone. This would translate into 612 million mobile subscribers, accounting for a tele-density of around 51% by 2012.

Supertron Answers with i-super Mobile Handset

Supertron is making forays into the buoyant telecom sector with the launch of its mobile handset brand 'i-super' manufactured in China. i-super mobile handsets are value-for-money mobile handsets with a combination of smart features and super-affordable prices. They are targeted at urban markets as well as rural and semi-urban markets.

Several factors have converged to enable this diversification initiative of Supertron. The presence of its own Indenting and Procurement office (IPO) in China and the phenomenal success of its proprietary brands Supercomp and Solitaire have provided the foundation upon which the company can develop and expand its activities. And by leveraging its strengths of a pan-India distribution network, technology background and strong financials, Supertron is uniquely positioned to tap the growing mobile handset market in India with brand, support, reach and services.