Belkin Appoints Supertron Electronics as National Distributor

Belkin India, a leading tech & digital lifestyle brand, has appointed Supertron Electronics Ltd as the national distributor for its recently launched keyboards and mice range. The launch included wired and wireless keyboards, mouse range and combos, offering a wide portfolio of products in the IT peripheral category, from the company.

Speaking about the move, "We are excited to bring on board, Supertron Electronics Ltd, as a national distributor for our products. We are sure that we will be able to develop a stronger foothold in the Indian market in the Keyboard and Mice range, with the expertise and robust network, Supertron Electronics, has to offer," said Mr. Mohit Anand, Managing Director, Belkin India.

Mr. V. K. Bhandari, Chairman & Managing Director, Supertron Electronics, said, "With decades of computer peripherals' experience, Belkin has proven its commitment to delivering innovative, state of the art product ranges that have put the company at the forefront of peripherals bracket. With our distribution and marketing capabilities, I am confident that Belkin will capture the top bracket in its category in India. We are extremely confident of successfully partnering with Belkin and helping to extend its reach across target segments in the country".

Acronis Inks India Distribution Agreement with Supertron

Acronis®, a leading provider of disaster recovery and data protection solutions for physical, virtual and cloud environments, today announced it has entered into a new distribution relationship with Supertron Electronics Ltd, one of India's fastest growing IT solutions distributors, to provide protection for businesses threatened by potential technology disasters in India.

While Indian businesses have shown remarkable resilience in the wake of natural disasters during the last few years, Acronis Disaster Recovery Index 20121 showed that 60% of Indian businesses suffer downtime due to human error, and on average, suffer 1.7 days of system downtime costing each business USD$392,083 each year in lost productivity.

"Businesses are increasingly aware of the exorbitant cost of downtime and are placing disaster recovery to the top of boardroom agendas in the recent years. Demand and adoptions of disaster recovery and data protection solutions present a tremendous revenue opportunity for value-added resellers in the Indian market," said V. K. Bhandari, Chairman & Managing Director, Supertron Electronics Ltd. "With Acronis solutions, we will provide channel partners with the technology and resources they need to successfully address this market opportunity and help them build competitively differentiating business practices that help organisations of all sizes simplify and automate backup and disaster recovery processes."

Bill Taylor-Mountford, President of Acronis APAC said in signing the deal: "We are pleased to be able to work with Supertron for the India market. With its long-established alliances with globally renowned IT vendors and broad-based pan-India distribution network, we believe the partnership will allow more comprehensive coverage and support for Acronis' suite of disaster recovery and data protection solutions to service the needs of the businesses in India."

Under the new alliance, Supertron will sell, market and support Acronis' suite of disaster recovery and data protection solutions to resellers and managed service providers (MSPs) throughout India. As a result, Supertron's channel partners will have access to a wider range of data protection and business continuity solutions provided by Acronis.

Supertron conferred the "Award for Best ND for Upcountry Reach" by IT Price VAR

IT Price VAR, a leading IT media publication held its multicity Partner Leadership Award 2011 at Hotel Sayaji ,Indore on 16th Sept 2011 to acknowledge outstanding performance by industry partners. Supertron Electronics Ltd, among India's top 10 IT distributors in the country, was conferred the "Award for Best ND for Upcountry Reach". The Award selection was based purely on market survey.

Supertron Wins Prestigious SME Channels' Achievers Award

SME Channels, India's first IT magazine for the SMEs business organised its annual event - 'SME Channels Achievers Awards 2010-2011' at Hotel Eros – Managed by Hilton, New Delhi on 2nd September 2011, to felicitate industry performers. Mr.V.K.Bhandari , CMD, Supertron Electronics Ltd. bagged the award for one of the Top 10 SME Entrepreneurs.

The 'SME Channel's' Achievers Award is a very prestigious award and conferred following rigorous evaluation. A stringent three pronged approach - readers' choice (through SME Channels poll, which was running for last six months), the internal SME Channel technical assessment and editorial board judgment, is taken into account when choosing the winner.

Mr. V.K.Bhandari, CMD, SEL, said, "We attribute this award to the success of our IT Channel partners. We strongly believe that with their continued support and relationship, we can scale even greater heights."

Supercomp Launches Mini Portable Speaker Ideal for notebook & netbook users

Supercomp has launched Mini Portable Speaker for notebook & netbook users. The company is extending the product ranges across the all geographical territories of India as because Supertron has the pan India presence with strong channel network.

The speaker MIMO has the unique look with excellent Hi-Fi sound quality. Mimo speaker has the USB power charging systems by which users can charge the speaker from his notebook and netbook. So listening to the music while on move in a group is a fun today. Just connect the speaker to the Notebooks or Netbooks and turn the environment a mini theatre.

LG Appoints Supertron as National Distribution for Notebooks

LG Electronics has tied up with Supertron Electronics for its notebooks distribution across India. This partnership will successfully position LG Laptops in key Indian markets.

Tailor-made to suit the diverse lifestyle of the customers, launch of the all new product line up, the 13 SKUs is a perfect blend of technology and style – from the 3D laptop to the slim bezel and design – LG offers it all. LG IT divison plans to grow 15% in revenue terms and targets 1,000 crore revenue by 2012.With Supertron's appointment, the brand further targets to enhance its distribution network across this category of products.

LG laptops are 65% slimmer and 25 % lighter than other leading laptops in the market. Keeping up the growing demand of notebooks, LG's IT division has aimed a sharp focus on growing its presence and plans to increase its reach across India.

Supertron's strong distribution network and channel alignment has positioned Supertron as a preferred distribution partner to create a distinct channel for these new focus products of LG and push the product line forward.

"We are happy about our association with Supertron, that will hep us in strengthening our distribution network across the country. Their expertise in the IT sector will surely add on in building a strong network and extend our business reach," said Mr. Sanjoy Bhattacharya, Product Group Marketing Head, LG Electronics India Pvt. Ltd.

"We are very optimistic about this tie up and are looking forward to strengthen our relationship with LG, The product line up is very strong and we are expecting that Consumers will definitely like the stylish design and exemplary technology of newly launched notebooks," Said Mr V.K.Bhandari, Chairman & MD, Supertron Electronics Ltd.

Cyberoam appoints Supertron for NetGenie

Cyberoam, a division of Elitecore Technologies, a Unified Threat Management (UTM) major, has forayed into the consumer segment with the launch of wireless router named, NetGenie for the home and SOHO markets. To distribute this product to both channel and LFRs, the company has appointed Kolkata-based Supertron Electronics.

The company launched 2 Wi-Fi routers with the integrated features of anti-virus in the network, firewall and 3G support for Rs 7,999 and Rs 10,999. However, its ADSL modem will hit the market early next year. The company took 3 years to build this product locally, and spent close to $4 mn on R&D. However, the product is manufactured in Taiwan. It claims to launch first of its kind UTM-based Wi-Fi router for the home and SOHO markets. Cyberoam is looking at wireless routers and anti-virus markets to push this product. Presently, Cyberoam has presence in 110 countries. Besides India, it's looking for tying up with Internet solution providers for NetGenie in countries like Australia, Africa and the USA.

Speaking on the challenges, which company might face in the initial phase, Hemal Patel, CEO, Elitecore Technologies admitted, "Since the consumer space is a new experience for both our sales and marketing teams, hence delivering the right message to the mass audience will be a little uphill task for us, that is why we are banking on our distributor, Supertron. We will leverage its reach in 27 cities with focus on the end customers. Apart from new customers, we are also looking at the replacement market." Talking about the partnership with NetGenie,VK Bhandari, chairman and MD, Supertron Electronics said, "The NetGenie product is already available with our master resellers. We have appointed 10 resellers and looking to add another 15 in short time. To educate channel for this product, we will start multi-city roadshows. Nevertheless, we do see challenges to reach to the end customers."

Moreover, to push this product across India, we are strengthening our NetGenie team, internally. Bishwajit Sutradhar, national sales manager, NetGenie will be responsible for the sales and channel development. The company has added 20 people in the R&D team, and will be hiring 40 new people for in-support, and 15 people for sales in India. "Globally, we expect $200 mn revenue from NetGenie product line by 2013. In India, we expect to sell our products to approximately 2.5 mn by 2013, which would be approximately 25% of the potential market in India," said Patel.

Dell Signs On Supertron For Server Business

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Dell has signed on Supertron Electronics as a national distributor for MOQ business on servers. Supertron will stock and sell entry level and mid-range Poweredge tower servers and offer these products through their channel partners.

"There has been consistent demand from our partners to have our run rate models on servers made available. We have chosen a national distributor in Supertron to sell these products. They will soon be carrying stock," informed Mahesh Bhalla, Director Consumer and SMB Business, Dell India.

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Supertron Gets Acer Award

Supertron Electronics Ltd., the fastest growing IT distribution company in the country has recently been conferred an award from Acer, the world's leading PC and notebook vendor, for "High Growth- Consumer Notebooks" for the year 2010. Acer's award is an appreciation of its ongoing partnership with Supertron Electronics.

Supertron is the national distributor for Acer products since 2003 and the exclusive national distributor for Acer's eMachines range since its launch in India in March, 2009. Acer's eMachine line up in India comprises value level notebooks and netbooks.

Acer's eMachine brand targeted at the price-conscious consumer segment has witnessed a 100 percent YoY growth in 2010. It recorded average sales of 8,000 units per month during 2010, compared to an average of 4,000 units per month in 2009.

Commenting on the growth of the eMachine brand, Mr. S Rajendran, CMO, Acer India said, "The multi-brand strategy has worked quite well for us. The eMachine sales figures show that we have gone beyond our expectation and delivered more than the targeted figure. We hit an average of close to 8,000 units of eMachine notebooks and netbooks per month."

Mr. Rajendran said that the reasons for eMachine doing well are its focused distribution strategy and competitive pricing. "Exclusively distributing eMachine mobile PCs through Supertron have worked well. At its price point it's been doing really well in the hinterlands."

Mr.V.K.Bhandari, CMD, Supertron Electronics Ltd., said," We have great respect for Acer's market leadership and in the consumer notebook segment Acer's Aspire series notebooks and eMachine notebooks and netbooks have yielded a phenomenal market response. A focused distribution through our pan-India branch network, aggressive channel marketing and our supply chain efficiencies has helped us drive fast-paced growth of Acer's consumer notebooks and extend its depth and breadth of reach across India."

Mr.Bhandari added," We are very excited about this award and look forward to building upon our accomplishments and strengthening our partnership."

Supertron Holds National Sales Meet 2010 at Kolkata

Supertron Electronics Ltd(SEL) conducted its National Sales Meet, from 16th-18th July, 2010 for its Nation wide sales team amidst the serene plus surrounding of the Vedic Village luxury resort in Kolkata. SEL organized this meet to celebrate its phenomenal growth rate of the previous two years which exceeded 60% year over year and to sustain and carry forward the growth momentum.

The meet was attended by the senior management team, product development team, the Branch head of Supertron's 27 branches and 9 satellite branch offices across 28 Indian states and other key personnel of the organization. The representatives of Supertron's key vendor partners namely IBM, Buffalo, Accer, Dell, Segate were present for this event and contributed to the program.

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National Sales Meet

National Sales Meet

National Sales Meet

National Sales Meet

Supertron enters mobile market

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Supertron Electronics, the Rs 1,000-crore IT distributor and solution provider, is foraying into the handset market space with Acer smart phones. The company also plans to launch its own brand of mobile handsets. The mobile handset market in India is estimated to be 250 million units and is growing at a fast pace.

VK Bhandari, chairman and managing director of Supertron Electronics, said, "Seeing the growth opportunity in the telecom sector, we have decided to enter the mobile handset category as part of our diversification plans."

The company that has notched a turnover of Rs 929 crore has set a turnover target of Rs 1200 crore for 2011-12 and Rs 2000 crore by 2012-13....

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