About Us

A Staggering 28 Years, Imprinting On 57 Locations, Fathoming 36 Brands, And $700 Million, And It's Just The Beginning.

As a premier distributor of IT products and services in India, Supertron Electronics Pvt Ltd [SEPL] has an ISO 9001:2008 quality certification. Starting with only INR 2 lakh in the capital, an IT supply chain expert currently generates annual revenue of INR 5600 crore. When it comes to business, the Supertron way of doing things is founded on a steadfast dedication to customer satisfaction, unbridled passion for perfection, seamless collaboration, and strong corporate ethics. For its Mercury brand, Supertron had early investors, including Kobian, LG, and Canon. Supertron soon had branch offices in Ranchi, Patna, Bhubneshwar, and Guwahati in eastern India, making it one of the region's fastest-growing enterprises. The years 2003-04 were a watershed event in the history of Supertron.

After years of being a regional rival, the corporation decided to extend its footprint throughout India to compete nationally. As a consequence of the work, distribution rights were awarded to a slew of global companies, including Seagate, Acer, DELL, AMD, and Sapphire. It was as though Supertron had been thrust into the spotlight, and oh, was he ever good! In India, the firm now has 35 main offices and 18 satellite offices, and over 9000 retail outlets. Among India's top 50 IT firms, it is a prominent supply chain expert for a wide variety of IT goods (Dataquest Top 20 issue, 2015). PC components, such as hard drives and memory modules from businesses like Dell and Seagate, as well as TP-Link and ZOTAC memory modules, are also sold by Supertron. Recently, Supertron has launched a new business segment called Enterprise Solutions, which focuses on providing networking, server, and cloud computing solutions to major organizations. India's information technology sector is predicted to grow by 15% to 20% every year in the next years. As Supertron increases its distribution portfolio, it has access to new brands, new market data, and new relationships. Involve yourself in an alliance with the leader that will open the door to many new opportunities.

Strengthening our worth through making use of our best assets

Revenue at Supertron grew 26% in 2020-21, compared to an industry increase of 18%.
In 2020-21, Supertron's EBITDA margin was 2.01% in a competitive market.
In 2020-21, Supertron's EBITDA margin was 2.01% in a competitive market.

In India, Supertron served 66 customer-interfacing locations (about 60% in Southern and Western India and about 80% of this network in urban and suburban India); the remaining 20% were in the rest of the country.
B2B space was added to the regular B2C part of Supertron (enterprise solutions).
Entrepreneurs may build their enterprises quickly because of Supertron's in-depth understanding of the Indian market.

Milestones

The Road We've Traveled

1993

Initiated by Vishnu Kumar Bhandari, the company began with just four people.

2006

Partnered with Seagate as a national distributor.

2008

IBM has named us their national server distributor, while Dell has named us their national desktop and TFT monitor distributor.

2014

Established Supertron Foundation for CSR.

2015

One of India's top 50 IT businesses with a turnover of more than 2,000 crore.

2018

Listed in Silicon Review's list of the '50 Best Companies to Work For,' this California company.

2019

Established VAD venture & its prime focus is Unified Communication AVS & DCS.

Vision

To achieve greatness by acquiring the position of the most trusted IT and telecom distributor and service provider in India.

Mission

We strive to put the needs of our customers first at all times. Maintain an open and ethical company culture in everything that we do. To cultivate a culture of openness, creativity, and self-expression in all we do. To inspire us to strive for excellence in everything that we do.

Values

Accessibility, devotion, humility, emotional involvement, wide delegation, and passion-driven leadership are all part of our fundamental principles.

Inherent Values and Cultural Context

Supertron Electronics Pvt. Ltd. is a socially and environmentally conscious company. The company's Supertron Foundation has long worked to improve lives in rural and urban areas. Inclusive growth is a core value of the company and is dedicated to fostering the economic progress and social well-being of all its constituents.

As part of its commitment to enhancing its social responsibility, the company is working on programs that benefit the livelihood and empowerment of women, the health and education of children, and the advancement of the arts and culture in the local area.

Education

More than 40 computer empowerment centers (digital classrooms) for marginalized students have been established in private and government schools in and around Kolkata. Smartphones were given to marginalized pupils and the children of disadvantaged parents.

Health

Supertron organise blood donation camp every year on 14th June on “world blood donor” day with the support of Association of Voluntary Blood Donors (AVBD), West Bengal. Supertron has motivated and mobilised highest number of donor in 2019/20 and awarded Dr. Sudhir Chandra Sur memorial award organised by AVBD in 2021.

Preserving art and culture

Sports and cultural activities were organized for the sake of the children's physical and mental development.

Livelihood growth

The second wave of the pandemic impacted nationwide oxygen shortage, leaving people gasping for breath. Our CSR wing played a vital role by being at the forefront in saving lives of the people and contributing to society’s well-being in various ways.

Through the campaign ‘Mission Breathe’, the foundation supplied oxygen concentrators to the Covid-19-affected people and those who are facing oxygen challenges. In its first phase, the foundation supplied oxygen concentrators to the numerous IT associations including PCIT (Delhi), AIT (Bangalore), COMPASS (Kolkata) and trade association CWBTA, Kolkata. Furthermore, foundation extended Support towards the pandemic affected daily wagers and their families by way of served ready cooked food in different part of Kolkata and other cities like Pune in Mahrashtra.

Leadership

Management Speak

We aim to build a robust and long-lasting company with our partners and providers.

Mr. Vishnu Kumar Bhandari

Founder Chairman & Managing Director

We believe that a deliberate approach to all elements may lead us to the future we imagine.

Mr. Vibhor Agarwal

Chief Executive Officer (CEO)

Nature Has Its Own Ways of Thinking

We are not simply another IT products intermediation agency that distributes items point-to-point; we develop strategies that enable our branded principals to expand their market share and market visibility. As a consequence, we fulfill the role of a responsible business partner.

Mr. Nirmal Kumar Mehariya

Director of Finance and Operations