Supertron Electronics Limited
Supertron's Strengths
  1. Enduring Alliances Enjoys enduring alliances with globally renowned MNCs like Acer, Buffalo, Dell, IBM, LG, Seagate, Transcend, NetGenie, kingmax, Acronis and Digilite among others, resulting in the delivery of contemporary products

  2. National Footprint Enjoys a broad-based pan-India distribution network (27 branches, nine satellite offices and 9,000 channel partners) across 28 Indian states/Union Territories. Strong presence in relatively underpenetrated IT spaces in the upcountry hinterland with a growing market

  3. Thriving Relationships Widened distribution from 7,500 dealers in 2008-09 to 9,000 in 2009-10; the oldest relationship starting from 1993 and average relationship being five years old

  4. Proprietary Brands Successful proprietary brands (Solitaire and Supercomp) to market computer components like mouse, keyboards, UPS, speakers, SMPS as well as security and surveillance products (CCTV, DVR and internal cards)

  5. International Quality Markets products of dependable quality (outsourced and proprietary). Seven-member team ensures quality consistency of proprietary products

  6. Robust Financials Company's turnover crossed the Rs.900 crore thresholds in 2009-10 fiscal and registered a consecutive year-on-year growth exceeding 60 percent.

  7. Consistent Growth Topline has grown at a CAGR of 37.5% over five years, beating the industry average of 20%, enhancing banker and vendor confidence

  8. Inventory Management Fast inventory turnaround. Has an average inventory cycle of 15 days and a rollover of 24 times, implying a strong brand and effective inventory management system

  9. ERP Backbone Robust ERP backbone with online connectivity of branches with the head office, provides real-time information for faster decision-making and organizational integration.

  10. Strategic Diversification Has built a portfolio of companies in vertical and horizontal markets such as Security and Surveillance, IT Enabled Services, Retail, e-tail, Enterprise Business Solutions, Telecommunications and Real Estate to take advantage of new frontiers

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