Supertron Electronics Private Limited (Supertron or SEPL or Our or We)has been a trailblazer in IT product distribution and integration for three decades. Our innovative approach and robust partner network have driven efficiency and enhanced productivity for businesses, solidifying our reputation in the industry.
Our journey has been one of breaking boundaries and reaching new milestones. We began as an IT distribution company and soon evolved into value-added distribution (VAD), enhancing our service offerings to include unified communication, audio, video, surveillance, and data centres. This diversification strengthened our market position and broadened our service
offerings.
Recognising the importance of the digital era, we ventured into cloud services with Supertron Infotech. Our advanced cloud solutions empower businesses to navigate and excel in the digital landscape.
Embracing change, we launched Solitaire, our consumer products line, introducing smart panels and innovative electronics that cater to the evolving needs of modern consumers. We continued our growth with Leaf, our tech brand dedicated to wearable and hearable products, offering smartwatches and wireless earphones that bring cutting-edge technology into everyday life.
At Supertron, we are more than a distribution house; we are a catalyst for growth and innovation. Our diversification into new areas reflects our commitment to achieving new milestones and shaping the future of technology. Supertron’s journey is one of continual evolution, always pushing the boundaries of what’s possible
Distribution Excellence: At SEPL, we’ve made it our mission to bring top-quality products to every corner of India, reaching even the most remote areas by expanding into B- and C- grade networks. Our strong partnerships with trusted brands like Seagate, Dell, Lenovo, and Acer only reinforce our commitment to staying at the forefront of the industry, making sure everyone has access to the best technology available.
Exclusive National Contracts: With 72% of our business built on exclusive distribution agreements, Supertron is proud to be the go-to source for dealers and resellers across India. These partnerships ensure seamless market coverage, making sure our products reach every corner of the country.
Human Capital: Our strength lies in our people. Over 650 skilled professionals across India bring their market expertise and deep knowledge of the ever-evolving tech landscape to drive our success, ensuring we stay ahead of the curve.
Innovation and New Verticals: We’re constantly evolving. In recent years, we’ve expanded into exciting new technology spaces like Enterprise Solutions, smart panels through our brand Solitaire, and cutting-edge cloud services, keeping us at the forefront of innovation.
Client Relationships: Our relationships with clients are built on trust and collaboration, leading to long-term partnerships and fresh opportunities. Our exceptional customer service sets us apart, ensuring that we’re not just meeting expectations but exceeding them.
Risk Mitigation: At Supertron, financial stability is a priority. Through solid financial planning and strict debt management, we’ve maintained low levels of bad debt, reinforcing our position as a trusted, reliable partner in the market.
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Incorporated in 1993
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Received ISO 9001:2000 QMSO Certification
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Partnered with Seagate as a National Distributor
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Rated as the Most Powerful IT Company of India-DQ Channel
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Recognised as one among the Top 10 IT Distribution Companies in India by DQ Channel & VAR India
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Recognised as the Largest Distributor for Dell Consumer Business
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Opened CSR Division Supertron Foundation
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Inaugurated 50th Branch Office in Chandrapur, Nagpur
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Awarded Best Brand Strategist of the Year by ASSOCHAM
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Recognised as one of the Top 50 IT Companies of India by DQ TOP 20
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Achieved Turnover of ₹ 3,000 Crs
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Established Supertron Value Added Distribution Division (VAD)
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Established Enterprise, CE & Mobility Division
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Ventured into Interactive Smart Panels through the Brand, Solitaire
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Acquired D2C Consumer Wearable Brand – Leaf Studio Venturing into Hearables and Wearables
Our mission is to deliver exceptional IT distribution solutions and cutting-edge products with outstanding service. We empower our stakeholders and partners by acting as an extended arm of their operations, offering innovative solutions, exceptional support, and expert guidance. Committed to partnership, transparency, and continuous innovation, we drive growth and lead transformation in the rapidly evolving technology landscape.
As India’s premier IT distribution leader, we are committed to continual innovation, technological advancement, and expansive growth. Our vision is to extend our expertise beyond traditional distribution, creating in-house consumer and technology brands, and excelling in value-added distribution and cloud solutions. We aim to achieve these goals by consistently delivering cutting-edge technology products and solutions, while strengthening trust and collaboration with our stakeholders.
Our core values of Partnership, Innovation, Reliability, Excellence, and Integrity are enhanced by our principles of Accessibility, Humility, and Passionate Leadership. These guide our strengths in fostering growth and maintaining enduring associations with stakeholders. Together, they establish a culture of emotional engagement and delegation, driving inclusivity, dedication, and dynamic leadership for lasting success.
Mr. V. K. Bhandari, the company’s Founder Chairman, and Managing Director have been the driving force behind Supertron’s phenomenal success and expansion. His visionary leadership, the company has carved out an impressive niche for itself in the Indian IT distribution and services market.
Chief Executing Officer, Mr. Agarwal has overall responsibility for the company’s retail operations. With his energetic leadership, the network’s reach and brand portfolio have grown. As a result, Supertron has gone from being a regional brand to one of the country’s most prominent players.
He is taking care of all financial, accounting, and administrative matters for the whole Supertron group as Director-Finance & Operations. In addition, he has had a significant impact on the group’s business plan and strategy. Mr. Meharia brings a wealth of knowledge and expertise to the table, supported by a solid track record spanning more than three decades.
As a member of Supertron’s management team, Raju Chandak is responsible for the company’s finances and legal matters. Accountancy, taxation, and finance are all strong suits for Mr. Chandak, who has over a decade of expertise in these disciplines. Throughout his career, he has worked on several projects on his own in the areas of costing, finance, and related areas. He has been a member of the Institute of Chartered Accountants of India and the Institute of Company Secretaries since 2000 as an associate member.
Business Manager, Mr. Vipul Bhandari’s main responsibility is to expand the business and reach out to create business relations with new clients. Supertron is a national brand now, so keeping overall control of business development is very important.
At Supertron India, we believe in creating a positive and lasting impact not only through our business but also through our contributions to society. Our commitment to Corporate Social Responsibility (CSR) is an extension of our core values and business goals, focusing on the empowerment and well-being of communities across India. Inclusive growth is at the heart of our CSR efforts, as we strive to uplift the underprivileged, foster educational opportunities, and support the advancement of art and culture.
Through the Supertron Foundation, we have initiated several programs that aim to improve lives and nurture a sustainable future. Our CSR activities span multiple sectors, addressing education, healthcare, livelihood growth, and cultural preservation. We are dedicated to fostering social and economic progress for all, ensuring that no one is left behind.
SSRDP Supertron Skill Development Training Institute is being constructed at the Art of Living International Centre, Bengaluru. The aim is to provide a state-of-the-art training facility with accommodation for over 100 students.
Organised a digital skill development workshop for teachers at the BNCCI Auditorium in Kolkata on 15 July 2023. The workshop aimed to enhance computer literacy among teachers through training in Excel, PowerPoint, and ChatGPT.
Supertron proudly constructed and built this school, providing a dedicated learning environment for students from Grade 1 to Grade 4. Currently, the school run by the Antyodoy Anath Ashram (Paunsi) serves 250 students, fostering their academic growth and development.
Hosted Blood Donation Camps on World Blood Donor Day in collaboration with the Association of Voluntary Blood Donors (AVBD), West Bengal.
Community and Cultural Development refers to the processes and efforts aimed at improving and enhancing the social, cultural, and economic well-being of communities. It involves engaging and empowering individuals and groups within a community to strengthen their capacity to work together, solve problems, and improve their quality of life.
