Supertron Electronics Private Limited (Supertron or SEPL or Our or We)has been a trailblazer in IT product distribution and integration for three decades. Our innovative approach and robust partner network have driven efficiency and enhanced productivity for businesses, solidifying our reputation in the industry.
Our journey has been one of breaking boundaries and reaching new milestones. We began as an IT distribution company and soon evolved into value-added distribution (VAD), enhancing our service offerings to include unified communication, audio, video, surveillance, and data centres. This diversification strengthened our market position and broadened our service
offerings.
Recognising the importance of the digital era, we ventured into cloud services with Supertron Infotech. Our advanced cloud solutions empower businesses to navigate and excel in the digital landscape.
Embracing change, we launched Solitaire, our consumer products line, introducing smart panels and innovative electronics that cater to the evolving needs of modern consumers. We continued our growth with Leaf, our tech brand dedicated to wearable and hearable products, offering smartwatches and wireless earphones that bring cutting-edge technology into everyday life.
At Supertron, we are more than a distribution house; we are a catalyst for growth and innovation. Our diversification into new areas reflects our commitment to achieving new milestones and shaping the future of technology. Supertron’s journey is one of continual evolution, always pushing the boundaries of what’s possible
Distribution Excellence: At SEPL, we’ve made it our mission to bring top-quality products to every corner of India, reaching even the most remote areas by expanding into B- and C- grade networks. Our strong partnerships with trusted brands like Seagate, Dell, Lenovo, and Acer only reinforce our commitment to staying at the forefront of the industry, making sure everyone has access to the best technology available.
Exclusive National Contracts: With 72% of our business built on exclusive distribution agreements, Supertron is proud to be the go-to source for dealers and resellers across India. These partnerships ensure seamless market coverage, making sure our products reach every corner of the country.
Human Capital: Our strength lies in our people. Over 650 skilled professionals across India bring their market expertise and deep knowledge of the ever-evolving tech landscape to drive our success, ensuring we stay ahead of the curve.
Innovation and New Verticals: We’re constantly evolving. In recent years, we’ve expanded into exciting new technology spaces like Enterprise Solutions, smart panels through our brand Solitaire, and cutting-edge cloud services, keeping us at the forefront of innovation.
Client Relationships: Our relationships with clients are built on trust and collaboration, leading to long-term partnerships and fresh opportunities. Our exceptional customer service sets us apart, ensuring that we’re not just meeting expectations but exceeding them.
Risk Mitigation: At Supertron, financial stability is a priority. Through solid financial planning and strict debt management, we’ve maintained low levels of bad debt, reinforcing our position as a trusted, reliable partner in the market.
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Incorporated in 1993
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Received ISO 9001:2000 QMSO Certification
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Partnered with Seagate as a National Distributor
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Rated as the Most Powerful IT Company of India-DQ Channel
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Recognised as one among the Top 10 IT Distribution Companies in India by DQ Channel & VAR India
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Recognised as the Largest Distributor for Dell Consumer Business
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Opened CSR Division Supertron Foundation
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Inaugurated 50th Branch Office in Chandrapur, Nagpur
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Awarded Best Brand Strategist of the Year by ASSOCHAM
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Recognised as one of the Top 50 IT Companies of India by DQ TOP 20
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Achieved Turnover of ₹ 3,000 Crs
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Established Supertron Value Added Distribution Division (VAD)
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Established Enterprise, CE & Mobility Division
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Ventured into Interactive Smart Panels through the Brand, Solitaire
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Acquired D2C Consumer Wearable Brand – Leaf Studio Venturing into Hearables and Wearables
Our mission is to deliver exceptional IT distribution solutions and cutting-edge products with outstanding service. We empower our stakeholders and partners by acting as an extended arm of their operations, offering innovative solutions, exceptional support, and expert guidance. Committed to partnership, transparency, and continuous innovation, we drive growth and lead transformation in the rapidly evolving technology landscape.
As India’s premier IT distribution leader, we are committed to continual innovation, technological advancement, and expansive growth. Our vision is to extend our expertise beyond traditional distribution, creating in-house consumer and technology brands, and excelling in value-added distribution and cloud solutions. We aim to achieve these goals by consistently delivering cutting-edge technology products and solutions, while strengthening trust and collaboration with our stakeholders.
Our core values of Partnership, Innovation, Reliability, Excellence, and Integrity are enhanced by our principles of Accessibility, Humility, and Passionate Leadership. These guide our strengths in fostering growth and maintaining enduring associations with stakeholders. Together, they establish a culture of emotional engagement and delegation, driving inclusivity, dedication, and dynamic leadership for lasting success.
Vishnu Kumar Bhandari is the visionary behind Supertron Electronics, having built the organization from the ground up into one of India’s most trusted and diversified technology distribution companies. His leadership has been defined by resilience, integrity, and a deep commitment to long-term partnerships.
Under his guidance, Supertron has expanded its national and global footprint, strengthened alliances with leading technology brands, and diversified into new-age business verticals. His philosophy of empowering partnerships and creating sustainable value continues to anchor the company’s growth and legacy.
As CEO & Director, Vibhor Agarwal is responsible for driving Supertron’s overall business performance, operational scale, and market leadership. He plays a critical role in translating vision into execution, ensuring the organization delivers consistent growth across all verticals.
With a strong focus on efficiency, performance, and expansion, he has significantly strengthened Supertron’s national presence and operational capabilities. His leadership continues to reinforce a performance-driven culture, positioning Supertron as a leading force in the IT distribution ecosystem.
As Associate Vice-President at Supertron Group, Vipul Bhandari plays a key role in driving strategic growth and business transformation across the organization’s diverse verticals. He has been instrumental in expanding Supertron’s portfolio beyond traditional distribution, leading initiatives across value-added distribution, cloud and SaaS services, and new-age technology solutions.
Vipul has also spearheaded key brand acquisitions and partnerships, strengthening the Group’s position in both B2B and emerging consumer segments. With a strong focus on innovation, scalability, and long-term value creation, he continues to shape Supertron’s evolution into a future-ready, diversified technology enterprise.
As Chief Financial Officer, Nirmal Meheria oversees the financial strategy and governance of Supertron Electronics. He plays a critical role in ensuring financial discipline, risk management, and sustainable growth across the organization.
With deep expertise in financial planning, compliance, and operational efficiency, he enables strategic decision-making while maintaining strong fiscal control. His leadership ensures that Supertron’s growth is backed by a robust and resilient financial foundation.
Raju Chandak is responsible for ensuring strong corporate governance and regulatory compliance across Supertron Electronics. As Company Secretary, he plays a key role in upholding transparency, ethical standards, and statutory adherence within the organization.
His expertise in corporate law and governance frameworks ensures that Supertron operates with integrity while aligning with evolving regulatory requirements. He serves as a vital link between the board, management, and stakeholders.
As Head of Human Resources & Administration, Kankan Bera leads Supertron’s people strategy and organizational effectiveness. He is responsible for attracting, developing, and retaining talent while fostering a culture of performance, collaboration, and growth.
A Fellow Member of NIPM and NHRDN, he brings deep expertise in aligning HR practices with business objectives. His leadership ensures a strong, future-ready workforce that supports Supertron’s continued expansion.
As Business Director, Deepak Bhandari, leads sales strategy and performance across Supertron’s core business verticals. He plays a critical role in driving revenue growth, strengthening key brand partnerships, and expanding market reach across regions.
With a sharp focus on execution and partner ecosystems, he ensures consistent sales momentum and contributes significantly to reinforcing Supertron’s leadership in the IT distribution space.
With over a decade at Supertron, Nitya Prakash Patnaik brings deep expertise in vendor management and strategic growth within the IT hardware distribution space. As Business Head, he leads critical vendor alliances, ensuring long-term collaboration, mutual success and sustained business growth.
His deep understanding of the distribution ecosystem and ability to align partner strategies with market opportunities have been instrumental in strengthening Supertron’s competitive position.
Sanjay Khushlani is a results-driven Business Manager focused on driving growth through effective go-to-market strategies and strong partner engagement. He plays a key role in managing relationships, executing business plans, and delivering consistent performance.
Known for his results-driven approach and strong execuWon capabiliWes, he plays a key role in delivering consistent business growth and operaWonal efficiency.
At Supertron India, we believe in creating a positive and lasting impact not only through our business but also through our contributions to society. Our commitment to Corporate Social Responsibility (CSR) is an extension of our core values and business goals, focusing on the empowerment and well-being of communities across India. Inclusive growth is at the heart of our CSR efforts, as we strive to uplift the underprivileged, foster educational opportunities, and support the advancement of art and culture.
Through the Supertron Foundation, we have initiated several programs that aim to improve lives and nurture a sustainable future. Our CSR activities span multiple sectors, addressing education, healthcare, livelihood growth, and cultural preservation. We are dedicated to fostering social and economic progress for all, ensuring that no one is left behind.
SSRDP Supertron Skill Development Training Institute is being constructed at the Art of Living International Centre, Bengaluru. The aim is to provide a state-of-the-art training facility with accommodation for over 100 students.
Organised a digital skill development workshop for teachers at the BNCCI Auditorium in Kolkata on 15 July 2023. The workshop aimed to enhance computer literacy among teachers through training in Excel, PowerPoint, and ChatGPT.
Supertron proudly constructed and built this school, providing a dedicated learning environment for students from Grade 1 to Grade 4. Currently, the school run by the Antyodoy Anath Ashram (Paunsi) serves 250 students, fostering their academic growth and development.
Hosted Blood Donation Camps on World Blood Donor Day in collaboration with the Association of Voluntary Blood Donors (AVBD), West Bengal.
Community and Cultural Development refers to the processes and efforts aimed at improving and enhancing the social, cultural, and economic well-being of communities. It involves engaging and empowering individuals and groups within a community to strengthen their capacity to work together, solve problems, and improve their quality of life.
