Manufacturing

• Supertron has a 600-employee team that oversees 36 branch offices, 30 satellite offices, and 60 warehouses.
• It is spread across 24 states and three union territories, catering to more than 10,000 retailers.
• The Company has a wide range of product offerings: laptops, desktops, flash drives, servers, printers, peripherals, memory modules, storage devices, smartphones, external hard drives, PC components, notebooks, and consumer electronic products of renowned international brands.

• The Company has branch offices in India in Tier 2 and Tier 3 cities.
• Its satellite offices, which residential managers run, are promoted to branch office status once they achieve critical mass.
• The Company invested in marketing activities (above and below-the-line) like awareness programs during the year under review.

• The Company uses the periodic feedback it receives from its channel partners to scale operations and demand forecasting.
• Our enduring relationships with channel partners have helped us respond to the market with agility.
• We have a relationship of five years or more with four-fifth of the Company’s channel partners.
• The Company’s channel partners grew from 4,251 in 2014-15 to 12212 in 2020-21

• Our distribution network covers more than 85% of India during the year under review.
• The Company is constantly in the loop at every step of the value chain. It plans demand distribution, traces shipments, and informs dealers about product deliveries.
• Supertron rationalized its inventory to H320 crore (25 days of sales equivalent) in 2020-21.