Manufacturing

Manufacturing

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Supertron Electronics Private Limited was formed in 1993 and has established itself as one of the leading Indian players in the IT distribution and marketing segment. Its headquarters is located in Kolkata

  • Supertron has a 600-employee team that oversees 36 branch offices, 30 satellite offices, and 60 warehouses.
  • It is spread across 24 states and three union territories, catering to more than 10,000 retailers.
  • The Company has a wide range of product offerings: laptops, desktops, flash drives, servers, printers, peripherals, memory modules, storage devices, smartphones, external hard drives, PC components, notebooks, and consumer electronic products of renowned international brands.

Marketing

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Supertron boosted its business with the help of marketing activities such as promotional schemes and roadshows.

  • The Company has branch offices in India in Tier 2 and Tier 3 cities.
  • Its satellite offices, which residential managers run, are promoted to branch office status once they achieve critical mass.
  • The Company invested in marketing activities (above and below-the-line) like awareness programs during the year under review.

Channel Partnerships

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Supertron’s vast network of channel partners has helped expand the portfolio, resulting in a wider customer base and higher revenues.

  • The Company uses the periodic feedback it receives from its channel partners to scale operations and demand forecasting.
  • Our enduring relationships with channel partners have helped us respond to the market with agility.
  • We have a relationship of five years or more with four-fifth of the Company’s channel partners.
  • The Company’s channel partners grew from 4,251 in 2014-15 to 12212 in 2020-21

Distribution

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Our distribution network covers more than 85% of India during the year under review.

  • Our distribution network covers more than 85% of India during the year under review.
  • The Company is constantly in the loop at every step of the value chain. It plans demand distribution, traces shipments, and informs dealers about product deliveries.
  • Supertron rationalized its inventory to H320 crore (25 days of sales equivalent) in 2020-21.